for harper
Hello! We are Yura and Ellina, together we are filmmakers living in Lisbon. We have been creating videos in different genres for more than 7 years.

We found your brand on Instagram and want to make interesting content with you! There is our commercial proposal with ideas, references and terms.

How do we see you?
Elegant and intelligent shoe brand, which appreciates high quality and classic style. Not only about shoes for going out but also about being in style and at the same time being comfortable for everyday.
What do we suggest?
We are really in love with your brand descriptions - it is exact and confident. As we see, you focus on products - your website and profile have a lot of good pictures of your shoes. We suggest to expand the scope of the content a bit to match your design:
1- Create the feeling of the product. Not only WHAT to wear, but also HOW to wear and WHO should wear it. The good way to show it - video. We suggest you to make serial commercial reels:

  • the main point will be to create an image of typical customer and her look
  • 4-5 videos in different locations and situations
  • timing no more 30-40 sec
  • calm fashion shooting techniques
  • slow and trendy editing style
  • soft lights and pastel shades
  • may be little of overvoice about philosophy of brand
  • focus on shoes but also show the model, who is wearing this shoes
2- Show customers a little bit of yourselves. You wrote that the brand was opened by two friends - it is a perfect story to be told. We suggest making a small documentary about owners. Shortly about their history, about things that they appreciate, about being Portuguese:

  • one video with timing around 5-6 mins, but it will be splitted for Instagram for short theme reels
  • mix of documentary and fashion shooting techniques
  • film effect
  • interview
  • slow pace of editing
  • sound design
3- Show the production of shoes. Today's production video is trendy. It shows that the brand has nothing to hide. We suggest to create several video about each footwear production stage:

  • timing no more than 1 min
  • documentary shooting techniques
  • overvoice which explains what is happening

Visual and storytellings references for our suggestions:
aesthetic of second type of suggestions
example for first type of suggestion
These videos are about shoe making, but they are pretty old. We will do it shorter and more trendy.
As we are new to Lisbon, our main goal now is to create nice cases with video for local brands and we are open to negotiate the conditions. Please contact us, if you are interested, so we can meet and discuss the ideas.